180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
RITUALS
Butikksjef - Lillestrøm - Lillestrøm Torv
Permanent · LILLESTRØM
RITUALS
Assisterende Butikksjef - Kristiansand - Sandens
Permanent · KRISTIANSAND
RITUALS
Butikkselger (Sommerhjelp) - Gjøvik - cc Gjøvik
Permanent · GJØVIK
RITUALS
Assisterende Butikksjef - Oslo - Storo Storsenter
Permanent · OSLO
RITUALS
Assisterende Butikksjef - Lillestrøm - Lillestrøm Torv
Permanent · LILLESTRØM
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
Published
Oct 20, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Abercrombie launches "This is the Time" integrated campaign

Published
Oct 20, 2017

Abercrombie & Fitch launched on Thursday “This is the Time,” the brand’s holiday 2017 integrated campaign.


This is the Time, Abercrombie's new integrated campaign for holiday 2017 - Abercrombie & Fitch/YouTube

 
Developed by The Richards Group and PMG, 'This is the Time' draws from the brand’s 125-year heritage of adventure and exploration, and will lean on digital media to engage with its target market of 21 to 24 year olds.

"This is the Time is born of Abercrombie & Fitch's heritage as an outfitter of adventure, and an appreciation of the significance of this unique stage in our customers' lives, and the adventures they are on," said Stacia Andersen, President of Abercrombie & Fitch.

The campaign features Abercrombie’s first commercial in over a decade, which will be rolled out on digital media and social media, in movie theaters, on TV on the E! Network, Comedy Central, ESPN and Adult Swim, at music festivals and music platforms such as Pandora and Spotify.
 
In addition, This is the Time will be geo-targeted to New York City, Los Angeles, Chicago, Boston, San Francisco, Washington DC, Seattle and Denver, where local fixers and ambassadors will host experiences and activations, including a pop-up shop, travel opportunity and a loyalty program.
 
"Over the past year we've learned from conversations and interactions with millions of our customers; we understand how, when and where they want to engage, and what they expect from us as a brand." said Will Smith, CMO of Abercrombie & Fitch.

"That insight, and an understanding of what made us an iconic American brand, has shaped our campaign; This is the Time speaks to the important journey our customers are on, as well as the one we are on as a brand."

This time last year, the teen retailer shed its 'sexy' image with the launch its largest-ever ad campaign for the holiday season. The campaign, which served as a reintroduction for Abercrombie, was comprised of fun images that honored the brand’s heritage, celebrated individuality and featured the phrase, “People have a lot to say about us. They think they’ve got us figured out.”

Copyright © 2024 FashionNetwork.com All rights reserved.