180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
PANDORA
Sales Assistant Part Time (M/F/X) - Sandvika Storsenter
Permanent · SANDVIKA
JACK & JONES
Jack & Jones Lillehammer Strandtorget Søker Deltid 80%
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistent) - Kvadrat Kjøpesenter, Sandnes
Permanent · SANDNES
JIMMY CHOO
Sales Associate - Oslo - Norway
Permanent · OSLO
H&M
Sales Advisor (h&m Home) - Karl Johan, Oslo
Permanent · OSLO
By
Reuters
Published
Apr 27, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Amazon ad sale boom could challenge Google-Facebook dominance

By
Reuters
Published
Apr 27, 2018

Amazon.com Inc’s expanding business of selling space on its site to merchants helped it double profits on Thursday, and some see the move as a step towards taking advertising dollars from Google and Facebook Inc.


Amazon - Reuters



With $2 billion (1.45 billion pounds) or less of advertising revenue, Amazon is dwarfed by Alphabet Inc’s  Google and Facebook, often called an internet duopoly, but it is growing fast, may be outselling ads on Twitter Inc and Snapchat, and it has advantages that other contenders lack.

Amazon has users’ purchase data and knows what shoppers need, said Jason Damata, founder of Fabric Media, which advises companies on marketing and business strategy.

Google knows what people are searching for, while Facebook only knows “what you want your friends to think you like,” Damata said.

Some of his clients began directing their ad budgets to get customers to buy their products on Amazon, Damata said, and saw sales jump as a result.

Amazon does not break out ad sales alone. It says advertising sales are the majority of its “other” section, which hit $2.0 billion in the first quarter. After adjusting for accounting changes, that is a 72 percent increase from a year earlier, Amazon said.

Chief Financial Officer Brian Olsavsky called the ad sales business “a multibillion dollar programme and growing very quickly.” Advertisers of all sizes were interested in sponsored product ads “to drive brand awareness, discovery or hopefully, purchase,” he said.

Internet research firm eMarketer last October forecast Amazon would hit $3.19 billion in net U.S. digital ad revenues by 2019, or 3.0 percent of digital ad spending.

Established advertising firms also have taken notice. Martin Sorrell, the founder of the world’s largest advertising company WPP, who stepped down in mid-April, last month saw Amazon in “head-to-head” competition with Google and Facebook. Sorrell added that WPP had directed $200 million of its clients’ ad budgets to Amazon in 2017 and predicted that number would rise to $300 million this year.

“Amazon is coming over the hill. Amazon certainly poses a big threat on search and advertising,” he said, adding that its voice assistant, Alexa, would make it an even stronger competitor.

© Thomson Reuters 2024 All rights reserved.