Forever 21 unveils Taco Bell collection

Forever 21 has unveiled its debut fashion collaboration with Taco Bell.


Forever 21

The retailer and the fast food chain's collaboration is now available in Forever 21 stores nationwide, following an LA launch earlier this week. Featuring pieces for both women and men, the 13-piece collection features body suits covered in tortilla chip motifs, cropped hoodies featuring the restaurant's logo, and tees stamped with the slogan ‘Tacos 4Ever'. Lower-key pieces include a white t-shirt that reads ‘Too Much Sauce', an anorak jacket and a millennial pink sweatshirt with a discreet, embroidered taco-themed patch. The vibrant prints are set into an equally playful color scheme of fiery reds, sweet pinks and relaxed greys. Prices range from $12.90 to $24.90.

Taco Bell first announced its joint project with Forever 21 back in September, with Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp, saying: "We often think of Taco Bell as ‘the fast fashion of food', given how we continuously introduce innovative limited edition products that everyone can enjoy, so when it came to our first-ever retail collaboration, we knew our partner had to be the leader in actual fast fashion."

Taco Bell is far from the first fast food establishment to venture into the world of fashion -- earlier this year, McDonald's launched a limited-edition ‘Big Mac' clothing line, while 2016 saw KFC exploit its "Finger Lickin' Good" slogan to offer Hong Kong clients two nail varnishes designed to taste like its chicken recipes. Burger King also got into the act back in 2015, releasing a "Flame-Grilled Fragrance" designed to imitate the meaty aroma of the chain's Whopper Burger for customers in Japan.
 

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