200
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
RITUALS
Butikkselger (Sommerhjelp) -Tønsberg - Farmandstredet
Permanent · TØNSBERG
RITUALS
Butikkselger (Sommerhjelp) - Kristiansand - Sandens
Permanent · KRISTIANSAND
RITUALS
Butikkselger (Sommerhjelp) - Horten - Sjøsiden Shopping Center
Permanent · HORTEN
RITUALS
Butikkselger (Sommerhjelp) - Down Town Kjøpesenter
Permanent · PORSGRUNN
RITUALS
Butikkselger (Sommerhjelp) - Kristiansand - Sørlandssenteret
Permanent · KRISTIANSAND
RITUALS
Butikkselger (Sommerhjelp) - Bergen - Oasen Senter
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Hafrsfjord - Amfi Madla
Permanent · HAFRSFJORD
RITUALS
Butikkselger (Sommerhjelp) - Straume - Sartor Storsenter
Permanent · STRAUME
RITUALS
Butikkselger (Sommerhjelp) - Stavanger - Søregata
Permanent · STAVANGER
RITUALS
Butikkselger (Sommerhjelp) - Kilden Kjøpesenter
Permanent · STAVANGER
RITUALS
Butikkselger (Sommerhjelp) - Bergen Galleriet
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Bergen - Horisont
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Sandnes - Kvadrat
Permanent · SANDNES
RITUALS
Butikkselger (Sommerhjelp) - Kongsberg - Stortorvet
Permanent · KONGSBERG
RITUALS
Butikkselger (Sommerhjelp) - Sandefjord - Hvaltrovet
Permanent · SANDEFJORD
RITUALS
Butikkselger (Sommerhjelp) - Arendal - Alti Senter
Permanent · ARENDAL
RITUALS
Butikkselger (Sommerhjelp) - Drammen - Magasinet
Permanent · DRAMMEN
RITUALS
Butikkselger (Sommerhjelp) - Drammen - Gulskogen Senter
Permanent · DRAMMEN
RITUALS
Butikkselger (Sommerhjelp) - Bryne - m44 Kjøpesenter
Permanent · BRYNE
Published
Sep 4, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Harvey Nichols temporary name change celebrates women

Published
Sep 4, 2018

Harvey Nichols has launched a month-long marketing campaign called Let’s Hear It For The Girls and part of the female-focused approach at its Knightsbridge flagship store and online has been a temporary name change.


Harvey Nichols



It has been renamed Holly Nichols for the month of September as part of an overall celebration of women in the fashion industry. The signs above the doors at the Knightsbridge location have now been changed, as has internal signage and even the retailer’s carrier bags. Its website has also being renamed, along with its social media channels. Clearly, the investment in the campaign is not inconsiderable.

The move coincides with its recent opening of its revamped womenswear area on the first floor and with the company stressing its long-term support of female designers such as Stella McCartney, Diane von Furstenberg and Tory Burch.

And it certainly makes commercial sense for Harvey Nichols… sorry, Holly Nichols… to celebrate women as it currently has four floors dedicated to womenswear and has ramped up its range of female-focused beauty services.

The company is further supporting its deep dive into female empowerment with quotations from famous women spray-painted onto the pavement outside the store. And it is also planning a number of events this month including talks, brand parties and trunk shows.

Name changes have been used by other retailers to draw attention to a particular event or marketing campaign, with M&S most notably changing the name of its store in Windsor to Markle & Sparkle during the royal wedding weekend earlier this year.

And brand identity is very much a hot topic at the moment with both Debenhams and Bestseller’s Jack & Jones unveiling new logos and other changes only yesterday.

Copyright © 2024 FashionNetwork.com All rights reserved.