180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
PANDORA
Sales Assistant Part Time (M/F/X) - Sandvika Storsenter
Permanent · SANDVIKA
JACK & JONES
Jack & Jones Lillehammer Strandtorget Søker Deltid 80%
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistent) - Kvadrat Kjøpesenter, Sandnes
Permanent · SANDNES
JIMMY CHOO
Sales Associate - Oslo - Norway
Permanent · OSLO
H&M
Sales Advisor (h&m Home) - Karl Johan, Oslo
Permanent · OSLO
Published
Apr 20, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Levi’s Kids picks up the pace in the UK

Published
Apr 20, 2018

A champion brand in the portfolio of kids specialist Kidiliz (formerly Groupe Zannier), Levi's Kids is stepping up its operations in the UK. Present in the country through more than 200 points of sale, including multi-brand retailers and pure players, Levi's Kids is strengthening its partnership with department store Debenhams. The brand has been distributed through the British chain for the last five years, in twelve brick-and-mortar stores and online. Now Levi's Kids is looking to boost its visibility by opening a series of pop-ups in 100 Debenhams locations in September, taking advantage of the events to display the Levi's men's and womenswear collections as well. 


The brand will run pop-ups in 100 Debenhams stores in September 2018 - DR

 
"To mark the occasion, we've created an exclusive line to be sold in these 100 stores. We have no doubts about the success of this operation, which is the first step in a long-term strategy," stated Fernando Ferrer, managing director of Kidiliz Group UK.

Even though uniforms are still compulsory in the majority of British schools, the UK is one of Levi's Kids' five principal markets in Europe, and despite Brexit-related uncertainty, the kidswear market continues to grow in the country. However, in contrast to the situation in many European countries, multi-brand shops represent only 1% of children's clothing sales, while fast-fashion companies, such as H&M, and non-specialised stores like Debenhams account for more than half, followed by pure players who represent 6%. 

"We think that only high-end brands such as Levi's Kids will be sustainable in the future and they will be able to be distributed and represented through all retail channels. For that reason, transmitting a positive image to consumers through the brand's reputation, while also offering quality products, is still the key to maintaining a brand's desirability in a long-term strategy", explains Fernando Ferrer. 

60% of Levi's Kids sales come from its junior boys' collections and, in an attempt to win over new customers, the brand will be also be developing its girls' lines, offering crop tops and high-waisted trousers in line with the strategy adopted in its womenswear collections. 

Copyright © 2024 FashionNetwork.com All rights reserved.