Liberty produces Peter Rabbit collection in Sony link

By

Sandra Halliday

Published
Mar 22, 2018

Liberty London is aiming to make the most of the new Petter Rabbit movie in a link-up with Sony Pictures for limited edition fabric prints. It’s the first time Liberty London Fabrics has teamed up with a movie studio to create prints based on a film in this way. 

It’s a good fit for the company that’s known for the printed cottons it sells both as fabric and as part of its overall fashion offer.The company has created two limited edition fabric prints that are available in four colourways and are being used for an exclusive collection of products available in time for the film release.

Each print design “features the signature Liberty London Fabrics aesthetic, harmoniously blending characters and scenes from the movie with an artistic mixture of florals,” it said. And it has worked with Sony Pictures Consumer Products licensees SeaVees for footwear, Knowlita for apparel and Studio Cope for wallpaper.

"We are delighted to announce this print design collaboration with Liberty London Fabrics. Their design sensibility is unparalleled and truly captures the essence of Peter Rabbit's new adventure in our movie," said Jamie Stevens, Executive VP Worldwide Consumer Products at Sony Pictures.

"Liberty and Peter Rabbit were both born in the 1800s. Much like our Liberty prints, Peter Rabbit is a classic that has endured through generations. Its Britishness and playful spirit makes it a perfect inspiration for a Liberty print design and it has been great fun to collaborate on," said Mary-Ann Dunkley, Head of Design, Liberty London Fabrics.