180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
PANDORA
Sales Assistant Part Time (M/F/X) - Sandvika Storsenter
Permanent · SANDVIKA
JACK & JONES
Jack & Jones Lillehammer Strandtorget Søker Deltid 80%
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistent) - Kvadrat Kjøpesenter, Sandnes
Permanent · SANDNES
JIMMY CHOO
Sales Associate - Oslo - Norway
Permanent · OSLO
H&M
Sales Advisor (h&m Home) - Karl Johan, Oslo
Permanent · OSLO
Published
Jan 14, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Prada’s new industrialization

Published
Jan 14, 2018

Prada changed locations this season; and concept and mood and, quite frankly, the clothes were all the better for that.


Prada Fall 2018 - PixelFormula


The show was staged in the Prada Warehouse, the stockade of the house’s famed art foundation; so to the set was full of giant chipboard boxes, where the cast walked on a cut-metal catwalk.  

“We wanted to enhance the industrial element in the Prada culture,” smiled Miuccia Prada, after sending out a collection so rigorous it almost looked machine cut. Her key idea was using Prada‘s signature element, its unique high-tech nylon, in clever new proportions and combining this with unexpected accessories.

Hence suits came with short skirts and big padded tunics; coats were cut voluminously in either matted denim or wool check, which morphed mysteriously into leather at the cuff and hems.
 
The house asked “four celebrated creative minds,” actually six individuals seeing as two were pairs, meaning Ronan and Erwan Bouroullec; Konstantin Grcic; Herzog & de Meuron and Rem Koolhaas to create  unique objects using – what else? – black nylon. Prada will certainly win the prize for fashion’s most complicated invitation – an elegant box with a whole plethora of information; sketches, photos, mini essays and portraits of these minds. 
 
But were the clothes any better as a result? Both objects and fashion were unveiled together in the warehouse, a new space CEO Patrizio Bertelli acquired two years ago in south Milan near the Fondazione Prada. 
 
“It’s where we keep our art; inside those boxes,” he winked, nodding to the huge chipboard containers. Many of them done up with new logos, like a Sixties typo Prada, seen on many bags and crests in the show. Miuccia also showed some great overcoats in marvelous prints of mermaids, fish and lipsticks. 
 
“We fantasized what might be in the boxes and then put them on the clothes,” added Signora Prada, who even placed photos of the individual models in miniature crests as well.
 
The Bouroullecs, somewhat predictably designed an art folder; Grcic came up with an “abstract” fishing bag, in part a homage to Joseph Beuys' well-known fishing vest. Now, as someone with a little experience of fly fishing I can assure the reader this contraption would not work in the majestic trout lakes of Donegal. While, the Swiss architectural duo of Herzog & de Meuron instead imagined an odd thing they termed a Language Restraint, a bulky woven nylon body harness. “Language has forfeited its enlightening competence. It has lost its seductive power,” they insist in an accompanying note. Those of us who remember the oratory of Barack Obama compared to the nonsense now emanating from the White House will beg to differ.
 
All told, a welcome change of gears for Prada, even if its return to classic black nylon did seem out of step with the governing maximalist mood in fashion.

Copyright © 2024 FashionNetwork.com All rights reserved.