Rejina Pyo & Teatum Jones among designers forming this season’s Hoxton Collective

By

Barbara Santamaria

Published
May 19, 2017

The Hoxton Collective, a designer showroom taking place in The Apartment at The Hoxton in partnership with the British Fashion Council, is returning this season with a line-up of new and returning designers.

Eudon Choi, Fyodor Golan, Rejina Pyo, Teatum Jones and Teija are the new names joining the initiative alongside Phoebe English and Shrimps, announced the BFC on Friday.

Developed to showcase womenswear ready-to-wear pre collections, the Hoxton Collective (12-13 June) will follow directly on from London Fashion Week Men’s, which takes place on 9-12 June. This will help the initiative to build on the momentum of international businesses in the capital and play an important role in the growth of British designer fashion brands.

“Creating a focal point for pre collections in London is one of the many ways we help designers find dynamic ways to present their collections and support a more fluid selling calendar. This is our third year with the Hoxton and we are so grateful to them for providing this support and opportunity to so many incredible brands, at a time when key press and buyers are gathered London,” said Caroline Rush, Chief Executive of the British Fashion Council.

Elsewhere during the 9-12 June event brands including Belfast, Mr Porter, Burberry, Ben Sherman, Christopher Raeburn and Dunhill will hold catwalk shows, presentations and press events in London.

The Hoxton Collective will take place at the Hoxton, Holborn, 199-206 High Holborn, London from 9am – 6pm on Monday 12th and Tuesday 13th June 2017.