200
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
RITUALS
Butikkselger (Sommerhjelp) -Tønsberg - Farmandstredet
Permanent · TØNSBERG
RITUALS
Butikkselger (Sommerhjelp) - Kristiansand - Sandens
Permanent · KRISTIANSAND
RITUALS
Butikkselger (Sommerhjelp) - Horten - Sjøsiden Shopping Center
Permanent · HORTEN
RITUALS
Butikkselger (Sommerhjelp) - Down Town Kjøpesenter
Permanent · PORSGRUNN
RITUALS
Butikkselger (Sommerhjelp) - Kristiansand - Sørlandssenteret
Permanent · KRISTIANSAND
RITUALS
Butikkselger (Sommerhjelp) - Bergen - Oasen Senter
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Hafrsfjord - Amfi Madla
Permanent · HAFRSFJORD
RITUALS
Butikkselger (Sommerhjelp) - Straume - Sartor Storsenter
Permanent · STRAUME
RITUALS
Butikkselger (Sommerhjelp) - Stavanger - Søregata
Permanent · STAVANGER
RITUALS
Butikkselger (Sommerhjelp) - Kilden Kjøpesenter
Permanent · STAVANGER
RITUALS
Butikkselger (Sommerhjelp) - Bergen Galleriet
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Bergen - Horisont
Permanent · BERGEN
RITUALS
Butikkselger (Sommerhjelp) - Sandnes - Kvadrat
Permanent · SANDNES
RITUALS
Butikkselger (Sommerhjelp) - Kongsberg - Stortorvet
Permanent · KONGSBERG
RITUALS
Butikkselger (Sommerhjelp) - Sandefjord - Hvaltrovet
Permanent · SANDEFJORD
RITUALS
Butikkselger (Sommerhjelp) - Arendal - Alti Senter
Permanent · ARENDAL
RITUALS
Butikkselger (Sommerhjelp) - Drammen - Magasinet
Permanent · DRAMMEN
RITUALS
Butikkselger (Sommerhjelp) - Drammen - Gulskogen Senter
Permanent · DRAMMEN
RITUALS
Butikkselger (Sommerhjelp) - Bryne - m44 Kjøpesenter
Permanent · BRYNE
Published
Jun 27, 2018
Download
Download the article
Print
Text size

Retailers co-operate on new approach to UK fashion sizing

Published
Jun 27, 2018

With a new survey showing that the rate of online returns is massive in the UK for the fashion sector, it's interesting that a number of leading British fashion retailers are working together to collect sizing data from thousands of their customers.


UK body sizes are changing but shapes are changing too



The aim is to produce a new sizing standard that will mean happier shoppers who don't have to over-order, and fewer returns due to sizing issues.

The retailers working on the project are among the biggest in British mass-market fashion, including Asos, Next, Monsoon, New Look, River Island and Tesco (which markets the F&F line).

They're collaborating with Select Research on a UK-wide project, called Shape GB, to look at the sizes of 30,000 men and women. The stores will encourage their customers to sign up for the survey via a smartphone app. 

The study will look at their body volume indicator (BVI), a better option than measuring body mass index (BMI). It will be able to see where the weight on the body is distributed as recent decades have seen body proportions shifting. The last national sizing survey was undertaken in 2001.

The technology being used for the new survey claims to be able to create a 3D picture of what is happening to the bodies of British consumers, which will be vitally important for the fashion sector.

Copyright © 2024 FashionNetwork.com All rights reserved.