180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
PANDORA
Sales Assistant Part Time (M/F/X) - Sandvika Storsenter
Permanent · SANDVIKA
JACK & JONES
Jack & Jones Lillehammer Strandtorget Søker Deltid 80%
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistent) - Kvadrat Kjøpesenter, Sandnes
Permanent · SANDNES
JIMMY CHOO
Sales Associate - Oslo - Norway
Permanent · OSLO
H&M
Sales Advisor (h&m Home) - Karl Johan, Oslo
Permanent · OSLO
By
Reuters
Published
Oct 21, 2009
Download
Download the article
Print
Text size

UK bans ad for 'anti-ageing' silk pillowcases

By
Reuters
Published
Oct 21, 2009

LONDON (Reuters Life!) - An advert for pure silk pillowcases which claimed they had anti-aging qualities and made hair look beautiful was banned by Britain's Advertising Standards Agency (ASA) on Wednesday 21 October for being misleading.



The watchdog said the advert's claim that "after sun damage, the biggest cause of aging was from sleeping on cotton, linen or polyester pillowcases" could not be substantiated.

Neither was there evidence to support the advertiser's promise that the luxury silk pillowcases helped the skin retain moisture and minimize wrinkling, it added.

"Although some studies indicated that silk might be preferable to cotton to avoid sleep lines, we had not seen any studies which had sufficiently tested the effects of the silk pillows and connected it to the causes of aging," the ASA said, banning the advert from appearing again in its current form.

The ad's claims that sleeping on a pure silk pillowcase could also prevent "bed hair," frizz and split ends, repel house mites that commonly live in bedding and ease conditions such as eczema and asthma were also misleading, the ASA ruled.

It said that while the advertiser, Direct Beauty Products Ltd, had provided anecdotal evidence and journal articles to support its claims, it had not been able offer sufficient scientific proof.

(Reporting by Kylie MacLellan; Editing by Steve Addison)

© Thomson Reuters 2024 All rights reserved.