UK ranked in top 10 destinations for Chinese luxury travellers

China’s Hurun Research Institute has released the Hurun Best of the Best 2017 Awards, which reveal brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals.



The UK has been crowned Star Performer in the category International Luxury Travel Destination, rising four places to number six behind the Maldives, France, the US, Australia and Japan.

British retail brands also performed well, with Burberry shooting back into the Top 10 Best Brands for Gifting and raking sixth after Apple, Cartier, Louis Vuitton, Moutai and Chanel.

However when it came down to clothing, Burberry fell six places to eight for menswear and dropped to six for women’s. Italian brand Giorgio Armani was the fashion brand of choice for men, while Chanel was the choice for women.

Luxury British label Dunhill was also recognised as a top 10 menswear brand but slipped one spot to seventh and dropped to number twelve in the category of men’s accessories.

Meanwhile, British footwear company Jimmy Choo took the top gong for Best Shoes for Women, followed by Ferragamo, Prada, Roger Vivier, Gucci, Hermès and Christian Louboutin.

Harrods won the Best London Luxury Shopping Destination for the fourth consecutive year. Backes & Strauss won Best British Jewelry Watch for the first time.

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