180
Fashion Jobs
SAMSOE
Account Manager no (Menswear)
Permanent · OSLO
BEST SELLER
Bestseller Søker Business Controller Til Vero Moda
Permanent · OSLO
ABBOTT
Territory Manager
Permanent ·
NEW YORKER
Butikkselger 100% Til New Yorker i Bergen
Permanent · BERGEN
H&M
Sales Advisor, Deltid - Metro Senter, Lørenskog
Permanent ·
H&M
Sales Advisor, Deltid - Amfi Kanebogen, Harstad
Permanent · HARSTAD
H&M
Sales Advisor, Deltid 80% (Vikariat) - h&m Torgkvartalet, Stjørdal
Permanent · STJØRDAL
H&M
Sales Advisor (Sommerassistenter) - Strandtorget, Lillehammer
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistenter) - Nordbyen Kjøpesenter, Larvik
Permanent · LARVIK
H&M
Sales Advisor (Sommerassistenter) - Farmanstedet, Tønsberg
Permanent · TØNSBERG
H&M
Sales Advisor, Deltid (Vikariat) - Alti Mandal
Permanent · MANDAL
ZIZZI
no: Salgsassistent. 20% Vikariat
Permanent · STRØMMEN
NEW YORKER
Ekstrahjelp/Sommerhjelp Til New Yorker i Hamar
Permanent · HAMAR
TOMMY HILFIGER
Tommy Hilfiger is Looking For a Sales Assistant (Full Time) For Our Outlet Store, Vestby
Permanent ·
TOMMY HILFIGER
Stockroom Manager, Tommy Hilfiger - Vestby Outlet
Permanent ·
POPKEN FASHION GMBH
Social Media Manager (M/W/D) - Norwegian Market (Freelancer)
Permanent · OSLO
POPKEN FASHION GMBH
Copywriter/Translator - Norwegian Market (Freelancer)
Permanent · OSLO
PANDORA
Sales Assistant Part Time (M/F/X) - Sandvika Storsenter
Permanent · SANDVIKA
JACK & JONES
Jack & Jones Lillehammer Strandtorget Søker Deltid 80%
Permanent · LILLEHAMMER
H&M
Sales Advisor (Sommerassistent) - Kvadrat Kjøpesenter, Sandnes
Permanent · SANDNES
JIMMY CHOO
Sales Associate - Oslo - Norway
Permanent · OSLO
H&M
Sales Advisor (h&m Home) - Karl Johan, Oslo
Permanent · OSLO
Published
Jul 20, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Unilever wants to double direct-to-consumer premium product sales

Published
Jul 20, 2018

Consumer goods giant Unilever is planning to boost the e-commerce presence of its premium brands and sell directly to consumers, its chief executive said this week.


Dove


The company, whose portfolio includes beauty brands including St. Yves, Tresemmé, Tony & Guy and Dove, is reportedly moving into the more upmarket beauty arena with rumours pointing to a potential acquisition of Space NK.

Currently, direct-to-consumer sales account for just 5% of Unilever’s revenues. The majority of its products are sold in supermarkets and multi-brand retailers, like Tesco and Sainsbury’s.

But according to CEO Paul Polman, there is no reason why direct-to-consumer sales could not be doubled. The company is using the subscription model of its Dollar Shave Club, which sells shaving razors, foams and gels online, to learn for this next step.

“Every shopping journey now has a digital component,” he told The Daily Mail.

“We’ve learnt a lot from Dollar Shave Club. We’ve been able to take that knowledge and expand it to other parts of the business, like our premium tea business T2.

“We are now also seeing our online business taking off… and with our prestige businesses we see more opportunities to go direct to consumers.”

Last year, Unilever acquired three prestige businesses, including Korean skincare business Carver, New York-based beauty and personal care products company Sundial Brands and American deodorant and soap brand Schmidt’s Naturals.

Additionally, it introduced new premium skincare formats such as aerosol mousse, which was launched across five brands and Dove Exfoliating Body Polish in North America. In the first half of 2018, the group’s prestige business reported growth of more than 6%.

Copyright © 2024 FashionNetwork.com All rights reserved.