Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, said a Interactive Advertising Bureau report.
John Lewis is taking a deep dive into a new approach to seasonal customer marketing and is launching a summer-long campaign focusing on British life, design and culture. Brands taking part include Mulberry and Hunter.
The American model, and daughter of Lionel Richie and Diane Alexander, will spearhead the campaign for latest Adidas Originals sneaker, the INIKI, which will be exclusively sold by Foot Locker in Europe.
Proenza Schouler is known for its cutting-edge designs and is now setting an example for the industry in its casting decisions. The brand cast a diverse group of faces, including three trans models, in its new lookbook.
Coty has fallen foul of the UK’s advertising watchdog with a high profile video ad for its Rimmel brand found to have used tricks to make Cara Delevingne’s lashes longer than they would be if she had just used mascara.
Triumph has announced actress Liv Tyler as the face of the new AW 2017 campaign of Triumph Essence. The campaign was shot by fashion photographer Rankin and marks a new direction for the premium lingerie collection.
Department store Selfridges has been cleared of using a model who looked “unhealthily thin” in a marketing email with the UK’s ASA agreeing with the retailer that she did not seem to be "significantly underweight”.
This year, L'Oréal Paris is celebrating a two-decade partnership with France's best-known film festival with a new version of its iconic Color Riche lipstick, which picks up on the festival's own red-carpet color scheme.