Coty Inc., a leader in the global beauty industry, announced the signing of German supermodel and television presenter Heidi Klum as the new face and artistic advisor for the global beauty brand Astor.

Heidi Klum for Astor

As part of the long term collaboration, Ms. Klum has partnered with Astor to help set artistic direction for a new generation of modern makeup collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers.

Talking about the new signing, Bernd Beetz, Chief Executive Officer, Coty Inc., comments, "We are very excited about the new partnership between Heidi Klum and Astor and feel that it has huge potential." A life-long lover of Astor, Heidi Klum reveals, "I look forward to bringing my experiences in fashion and beauty to my new role."

Ms. Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and television campaigns. As part of the alliance, Astor will make Ms. Klum's personality and inspiration an integrated part of the brand's marketing message through print, online and in-store efforts.