Reclaimed Jewels unveils second branch in Rotterdam

Dutch jewelry retailer Reclaimed Jewels has landed in the city of Rotterdam. The store will be the chain’s second physical location, following a branch in Almere.


Reclaimed Jewels in the heart of Rotterdam - Photo: Reclaimed Jewels

The 60 m2 store is situated at the city centre’s Hoogstraat 197, which formally housed personal care store, Sabon. Neighboring retailers include international chains such as Topshop, Topman and Hudson’s Bay as well as Dutch retailers Aktiesport and Van Haren.

Reclaimed Jewels offers brands such as Audemars Piguet, Bulgari, Chopard, Esprit, Gucci, Hublot, Michael Kors, Omega, Union Geneve and Van Der Bauwede. The range includes rings, bracelets, necklaces, earrings, watches and brooches. The collections are available for men and women in the mid-tier segment and are updated several times per season. The jewelry retailer also offers repair, pawn and buying services.

Reclaimed Jewels is a concept by Goudwisselkantoor. In June 2016, the Dutch family-owned business launched the new concept to meet changing consumer needs. According to the retailer, the physical stores should ‘make customers feel at home and the pieces of jewelry should tell a story.’ In addition to the Almere and Rotterdam branches, Reclaimed Jewels also operates a web shop. Goudwisselkantoor has 70 branches across the Netherlands and Belgium.

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