Reliance Brands to market fashion brand Scotch & Soda

Reliance Brands Limited has signed a franchise agreement with Amsterdam based fashion brand Scotch & Soda, under which it will set up Scotch & Soda stores in all major cities in India by 2017.

Reliance will also grow the brand through other channels of sale in India, such as ecommerce, travel commerce, and leading multi-brand department stores.

Scotch & Soda is known for its signature ‘Amsterdam Couture’, a unique style driven by an infinite curiosity in the world and free-spirited and irreverent thinking.

The men’s, women’s and children’s collections are crafted to the last button, stitch and detail and are all created in Amsterdam with the same thoughtful attention to detail.

Currently, Scotch & Soda has over 160 stores, and is also available in over 8,000 multi-brand outlets, including the best global department-stores and the brand’s webstore.

Scotch & Soda joins other global apparel brands in the Reliance Brands portfolio like Brooks Bros, DC, Diesel, Dune, Ermenegildo Zegna, Gas, Hamleys, Hunkemoller, Iconix, Juicy Couture, Kate Spade, etc.