Rent the Runway launches 'Tastemaker' collab series with Jamie Mizrahi
today Nov 12, 2019
Rent the Runway has kicked off a new influencer collaboration series with celebrity stylist, designer and creative director Jamie Mizrahi.
Launched on November 7, Mizrahi’s capsule is the inaugural collection of Rent the Runway’s new series of ‘Tastemaker’ lines. Dubbed ’Sweet Baby Jamie,’ the collection offers a variety of sweaters, velvet dresses, outerwear and separates in a range of bright and neutral colors, inspired by Aspen, as well as Mizrahi’s personal style.
All pieces were designed in partnership between the company and Mizrahi, whose list of clients includes Katy Perry, Nicole Richie, Kate Upton and Jessica Alba, among others.
According to the company, each of the series’ tastemakers will release two collections a year with 15 to 20 styles per collection. The Mizrahi capsule, as well as future Tastemaker lines, will be available exclusively through Rent the Runway, via the company’s ‘Unlimited,’ ‘Update,’ and ‘Reserve’ subscription offerings, which offer different levels of rental access at different price points.
Following the company’s recovery from its operations disaster in October, Rent the Runway’s new project makes it the latest company to harness the power of influencers, joining recent initiatives like Fashion to Figure’s collaboration with Sarah Rae Vargas and Macy’s premiere influencer collab with Becca Tilley, both unveiled in October.
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