The Sting unveils new concept in Amsterdam

By

Shomara Roosblad

Published
Sep 25, 2017

Multi-brand retailer The Sting has launched a new womenswear concept, Cotton Club. The brand opened its doors to its first store at the Gelderlandplein shopping mall.

Cotton Club describes itself as a casual label that offers basics, such as T-shirts, dresses and jumpers. Cotton Club aims to open more brick-and-mortar locations throughout the country in the near future, and on 12 October the retailer will open a branch in Nijmegen. Pricing starts at €9.95 for a singlet and goes up to €59.95 for a pair of skinny jeans.

After a few years of declining sales, due to the launch of its online store and international expansion, the brand announced its focus on new concepts in 2016. These are targeted at a younger generation and include independent stores for The Sting’s own brands, such as Costes (founded in 2013) and Distrikt Norrebro (founded in 2017).

Some of these concepts, such as Costes, are individual brands that operate via their own websites and physical stores. However, in contrast to Costes, Cotton Club is not an individual brand, but part of The Sting. This means that Cotton Club does not have its own website like Costes and that the brand name still features “The Sting” at the storefront. Next to the Gelderlandplein branch and upcoming physical locations, Cotton Club is also available via The Sting’s web shop.

The Sting is a multi-brand store founded in 1982 by Herman Franzen. The retailer offers its own brands, such as Distrikt Women, Miss America, Required and Lost Minds to men and women. In addition to the Netherlands, the retailer has branches in Belgium, Germany and England.