Superdry delivered plenty of negative numbers with its half-year results on Thursday but they'd largely been expected as the company is deep in a reset strategy and it said this is showing early signs of working.
Having previously served as vice president of design for True Religion from 2006 to 2017, Wells will now be responsible for product design, marketing and driving the creative direction of the brand as creative director.
Denim Première Vision seemed to shrug off the real and the economic chill as it returned to London this week with a busy show, an enlarged exhibitor list and a sustainability focus both for production and style trends.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.
Part of Kingpins’ plan to bring an ethical focus its tradeshows worldwide, all panels of the upcoming New York show will focus on social and environmental issues related to the future of the denim industry.